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StartupPlaybook

Your first 100 customers

The outreach systems we used to land our first paying customers without a marketing budget.

9 min readSalt & Ledger teamUpdated Sep 2026

[Placeholder body — replace with the published article.] The outreach systems we used to land our first paying customers without a marketing budget.

Section one states the problem a founder actually has, in their words, and names the one number or decision that matters. Keep paragraphs short; the reader is between meetings.

Section two shows the mechanics with a worked example from a Delaware C-Corp. Section three closes with what to do this week, and what Salt & Ledger does on the founder's behalf if they'd rather not.

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